Wednesday 20 June 2018
Facebook is testing autoplaying video ads inside of Messenger, and holy crap this is a bad idea. The context: Facebook confirmed to Quartz yesterday it was rolling out the ads next Monday to a small group of users. While a spokesperson insisted the user would be “in control” of their ad experience, that basically means you can hide and report ads of your choosing. You can’t opt out of it. Stefanos Loukakos, Messenger’s head of ad business, told Recode he’s waiting to gauge audience reaction on the ads before he passes judgement on their value, and I’m just going to let this…
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