Yahoo has just announced that they’ve acquired Xobni, the startup that tries to make your inbox and contacts list less terrible by focusing on the people you communicate with most.
Back in 2007 (at TechCrunch 40!), Xobni launched a plugin for Microsoft Outlook that sorted all of your correspondence by contact, and automatically pulled in each contact’s data from the likes of LinkedIn, Twitter, etc. Over the past few years, they’ve rolled out similar functionality to Gmail, iCloud, and (fittingly) Yahoo! Mail. Around the end of last year, they launched Smartr Contacts — an app that sorted your contacts by its perceived “importance” — for iOS and Android.
There’s no official word yet on how much the acquisition was finalized at, but previous reports had pinned it at between $30 and $40M.
Okay, Yahoo, seriously, I’ve run out of “Ha-ha-ha, Yahoo bought another thing” jokes.
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