Zuckerberg: Facebook will generate ‘a lot of profit’ from Instagram, ads will come ‘when the right time comes’
During his company’s quarterly earnings call today, Facebook co-founder and CEO Mark Zuckerberg discussed how Instagram could one day be monetized. The answer isn’t too surprising: the expectation is for the app to one day turn a profit, and advertising will be the name of the game.
“Kevin [Systrom] has always been clear that we’re building Instagram to be a business,” Zuckerberg said. “We expect over time to generate a lot of profit from it. We think the right focus for now is to continue increasing the footprint of Instagram and, when the right time comes, we’ll think about advertising.”
Ads coming to Instagram has been a very wide expectation for a long time, even before Facebook acquired the company last year. Yet Zuckerberg’s statement makes it quite clear what’s in the cards for the popular photo (and now video) app, without actually revealing a timeframe.
More to follow.
