Google today announced that next month it will change how apps are shown on Google Play to tablet owners. The company is looking to emphasize apps that are built specifically for the devices, and bury everything else.
There are two changes on November 21:
- The “Designed for tablets” view will become the default for users browsing the top lists on their tablets (Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending).
- Apps and games that do not meet the “Designed for tablets” criteria will be marked as “Designed for phones” for users browsing the Play Store on their tablets.
Google is notifying Android developers of the changes some six weeks in advance in the hopes they will make sure their app is optimized for tablets. Specifically, it has to meet the criteria for the “Designed for tablets” view. If you’re an Android app builder, you’ll want to check out the Tablet App Quality Checklist.
Furthermore, you can also look at your Optimization Tips in the Developer Console. Address any “to do” items that are listed and upload a new binary if necessary. If no items are listed, your app will be included in the “Designed for tablets” view (normal ranking and filtering will of course still apply).
More to follow.
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