Nokia launches DVLUP rewards program in over 20 countries to boost Windows Phone development with gamification
Nokia today announced a new rewards program for Windows Phone developers in more than 20 countries. Called DVLUP, the initiative’s goal is to boost app discoverability by empowering developers to increase the visibility and success of their projects via a gamification model.
For those who are thinking DVLUP sounds familiar, you’re right: it was first launched as a pilot program in the US and Canada back in November 2012. “This is a game where developers level up,” Nokia said in a promo video launched at the time.
The program centers on giving points and rewards to Windows Phone developers. Nokia claims today’s launch of DVLUP introduces “a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.”
In short, Windows Phone developers can create, book, and manage their own app promotion and marketing campaigns built through participation in DVLUP. Nokia calls this “an industry first” since most app stores leverage algorithms to control promotional efforts.
More to follow.
