Tuesday 25 April 2017
Let’s pretend for a moment that you’re planning to open a new store right across the street from an existing one. How can you stand out against the competition? Branding is the thing that makes Larry’s corner store distinguishable from Paul’s right across the street. No matter how many years Paul has worked to keep his head above the water, his business will suffer if Larry’s newer and flashier store is able to build a more stable and loyal customer base. Every business can relate to this, whether you’re running a business that caters to consumers or even if you…
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