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- Why the fuck is will.i.am advising this UK fintech startup?
Atom Bank is an app-only bank based in Durham, England. At the time of writing, it offers a range of competitive savings products. A current account service is in development, along with credit cards and mortgages. Will.i.am is the lead singer in the Black Eyed Peas. He wrote the hit songs Where Is The Love? and Let’s Get It Started, and is currently a host on The Voice UK. At first glance, these two things feel mutually incompatible. They go together like pizza and pineapple, or Travis Kalanick and a conscience. Except Atom Bank just announced that will.i.am is joining the company as…
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