Posted by : brij fbEducator Tuesday, 27 June 2017


While I’m someone who actually appreciates targeted advertising, there’s no denying that Facebook’s ads can be a little… uncanny. For better or for worse, they’re about to get a whole lot smarter. The company today announced that marketers can now target entire households instead of single persons. The idea is that the relationship between household members provides useful information on purchasing decisions, and an additional angle for businesses to reach their audiences.  For example: Families tend to travel together, so travel ads can be aimed at every member of a household to try and ‘inspire’ their choices. If everyone in…

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