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- Google previewed its VR ad prototype and we’re not fans
Posted by : Brij Bhushan
Wednesday 19 July 2017
VR ad experiments are taking place at Google’s Area 120 workshop because developers are itching to monetize their apps according to a recent blog post. But unfortunately, the ads aren’t as cool as you think. Because virtual reality is such a personal experience, developers are leaning away from intrusive ad experiences. No pop-ups sound like a breath of fresh air until you see the actual prototype ー a floating, branded box. The reasoning behind the levitating box is that users will be compelled to engage with it and will be intrigued enough to watch a video ad. All the user needs…
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