Thursday 20 July 2017
Japanese cosmetics maker Shu Uemura recently revealed a holiday beauty line patterned after — of all things — the Super Mario Bros games. It’s the crossover you never wanted and never expected, and it’ll be out in Japan in November. According to Kakuyasu Uchiide, Shu’s artistic director, the connection between the two brands is based in … well, I’m not sure exactly: This collection is not so much about creating, but it is about playing. I want people to be able to play with their individual style. I really want to show what is our spirit, our DNA, our creativity.…
This story continues at The Next Web
