Posted by : Brij Bhushan Monday 10 July 2017


We know modern advertising is based, to an uncomfortable degree, on personal info culled from the internet. Everything from search histories to GPS locations will get you and your whole family targeted by ads designed to appeal to your personal interests. Even those of us who find it creepy (me) have accepted it as a fact of life by now. But it’s a little different hearing it from the perspective of the targeter — and I dare say it makes me feel even more creeped-out. Carol McDaniel, director of talent acquisition at Johns Hopkins All Children’s Hospital was facing a…

This story continues at The Next Web

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