Monday, 12 February 2018
For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an era of digital Darwinism, as technology and society evolve faster than many businesses can keep up, it may be up to the “parts” to lead the way toward holistic business transformation. Digital Darwinism doesn’t discriminate in selecting which companies survive, thrive or fade. Outcomes are dependent on the impact of business efforts. But experimentation and change have to start somewhere. One of the more promising areas for organizational innovation oftentimes starts in marketing with a boost from artificial intelligence…
This story continues at The Next Web
