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- How to build a brand with purpose, according to 5 entrepreneurs who just won big money doing so
Posted by : Brij Bhushan
Friday, 25 May 2018

It’s no longer good enough to be in business for yourself alone — if it ever was in the first place. Corporate social responsibility is more important than it’s ever been, and consumers — especially younger consumers — are much more cognizant of a corporation’s purpose than they’ve ever been. But don’t confuse the idea of corporate social responsibility with the idea of purpose. Every year, the Chivas Venture gives $1 million in no-strings funding to startups that are creating positive change in the world. This year’s final five finalists, who together won $800,000 in funding, shared their insights on how to…
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