Posted by : Brij Bhushan Wednesday, 9 May 2018


In February 2016, Kanye West released his album Life of Pablo exclusively for six weeks on the music streaming service, Tidal. 10 days after the album was released, Tidal announced it had been streamed more than 250 million times. Some months later, Beyoncé also exclusively released her album, Lemonade, on Tidal. 15 days after the release, Tidal announced the album had been streamed over 300 million times. However, at the time, Tidal had just approximately three million users, meaning if the numbers mentioned above were to add up, those three million users would have each had to listen to the…

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