Wednesday 11 July 2018
Facebook is rolling out a new ad format that uses augmented reality to encourage you to sample some of the products on display. The details: The ads appear similar to every other Facebook ad out there, appearing as a promoted tile on your Newsfeed — except they have a “Tap to Try it On” option (presumably with other wording if it’s not something you try on). When you comply, Facebook accesses your camera and proceeds to put an AR version of the advertised object on your person. The first company to test out the ads is Michael Kors, which allowed…
This story continues at The Next Web
Or just read more coverage about: Facebook
