Google redesigns AdWords Express with clearer stats and graphs, faster signup, and real-time ad previews
Google on Thursday announced a redesign of its AdWords Express, featuring clearer stats and graphs, a faster signup process, and a new real-time ad preview box. Unlike most Google product revamps, the changes are available starting today; just sign in and check them out.
First up, the redesigned dashboard now lets you quickly glance to see how many views, clicks, and calls your ad generated. A pie chart breaks down your monthly spending while a line graph lets you track your results over time:
Google says these changes are in direct response to feedback from small business owners. The company was told they are simply too busy to waste time looking for this information, so Google put it all on the dashboard.
Next up, Google claims to have made “significant improvements” to the signup experience. The company has cut it down to just three steps: select your audience, create your ad, and select your budget.
Last but not least, Google has added a new real-time ad preview box that shows your ad created right as you type. You can now hover over the icons to preview all the ad formats that are available based on the text you provide.
Here it is in action:
More to follow.
