Google introduces Affinity Segments for AdWords, allowing TV-style ad targeting via over 80 ‘lifestyle segments’
Thursday, 27 June 2013
Google today announced the launch of Affinity Segments in AdWords and YouTube, a new way for brand advertisers to reach TV-style audiences via 80 unique lifestyle segments based on interest categories and demographics. In other words, brands can now reach their target audience at scale based on their interests online just like they do offline.
Google says its system ranks someone’s affinity by taking into account the types of pages he or she visits, how often and how long they spend there, as well as by associating interest categories with their browser. Furthermore, the company says Affinity Segments are specifically optimized for reach and frequency, helping advertisers reach those most likely to enjoy their brand.
More to follow.
