Friday, 21 June 2013
Judging by the massive spike in selfies and lunch shots in our Instagram feeds following the launch of their new video functionality, it certainly seemed like a successful launch. Now, thanks to some stats that the team just shared with us, we know exactly how well it did right out of the gate.
In the first 24 hours after the switch was flipped, Instagram saw 5 million videos uploaded.
In the first 8 hours alone, Instagram saw roughly a year’s worth of content uploaded.
Curiously, their biggest spike in traffic didn’t come right after launch — instead, it was a few hours later, when the Miami Heat won Game 7 of the NBA Finals. At that point, they were seeing almost 40 hours of videos uploaded per minute.
Developing.
