Google today announced a partnership with Facebook based on the way both companies generate the larger majority of their respective revenue: ads. Google will participate in FBX, Facebook’s real-time bidding exchange, in order to help its own marketing clients.
Google wouldn’t give a specific timeframe for when the partnership will start to bear fruit. The company did say, however, that its clients will be able to buy inventory on FBX via DoubleClick Bid Manager “in a few months.”
For those who don’t know, Facebook Exchange lets advertisers bid on ads that visitors are targeted with after visiting third-party websites. Using cookie tracking. These visitors are then shown ads related to their web browsing when they return to Facebook.
More to follow.
