Nike is revealing a new version of its FuelBand today at an event in New York City. Dubbed the FuelBand SE, the new fitness tracker sports a variety of color accents and represents the sporting goods maker’s first non-cosmetic update to its activity tracking wearable since the gadget’s introduction.
The FuelBand, for those who aren’t familiar, is a wearable wristband that provides users with a visual readout of their steps taken during the course of a day, and also offers up a ‘Fuel’ tally, which is a metric made up by Nike that calculates based on your activity level through things like walking, running, paying basketball and more. They don’t share much about how they come up with that number, but it’s likely not terribly scientific and meant primarily as a motivation device to get people moving more frequently.
This new second-generation product has a similar design to the original version (but with red, pink or yellow accents), with a rubberized band that fits snugly around the wrist available in different sizes. This edition is intended to be better at encouraging users to move, and harder to cheat with. Nike reports that doing things like punching your fist in the air to game your score won’t up your Fuel score, according to CNET. It also looks to offer up better ability to differentiate between different types of activity, like cycling, spinning and rowing.
Developing…
