As retargeting startup Criteo is poised to IPO, one company flying under the radar but – by the looks of it – also doing well in the retargeting space, is AdRoll. It's now launched in Europe, or perhaps more accurately EMEA. At the same time it's poached Marius Smyth, 8 year google veteran, and former head of UK & Ireland SMB Sales and part of Google's UK and Ireland executive team.
AdRoll says it has had some 600 percent+ growth in the region – an indication of why which might be doing so well. It's been pulling in 1300+ advertisers her (but 10,000+ advertisers in 100 countries). They say they recently passed a $100 million run rate milestone (up from $50 million last year).
Backed by Peter Thiel and Accel Partners with $25 million in funding, AdRoll's success shows retargeting is pretty hot right now. Google launched "Dynamic Remarketing" product in June 2013 and in June Twitter said it would be offering a retargeting product. Facebook launched retargeting on FBX late fall 2012.
Then of course, there's Criteo's NASDAQ IPO. Criteo has already hiked its IPO price range to $27-$29. The company is expected to officially price its IPO this week, after which it'll begin trading. This comes after Rocket Fuel delivered a very hot IPO.
Obviously, this is a European tech success story…even if there are plenty of annoyed people that they decamped to NASDAQ.
