Strategy Analytics: Android smartphone shipments up to 81.3% in Q3 2013, iOS down to 13.4%, Windows Phone at 4.1%
Global smartphone shipments reached 251.4 million units in Q3 2013, up 45 percent from 172.8 million units in Q3 2012. Breaking those numbers down, Google’s Android secured a whopping 81.3 percent global share, Apple’s iOS fell to 13.4 percent, and Windows Phone took third with 4.1 percent.
The majority of growth came from robust demand for Android and Window sPhone models in developed and developing markets, notably Europe and Asia. Here’s the full breakdown for annual growth:
The latest figures are from Strategy Analytics, which noted Google’s Android hit a new high mainly at the expense of BlackBerry and iOS. Microsoft’s Windows Phone managed to double its share, letting it grab the title of “the world’s fastest growing major smartphone platform.”
Android’s worldwide domination in smartphone shipments has hit a new peak in that four out of every five devices run Google’s operating system. BlackBerry lost the most as a result, as its global smartphone share dipped from 4 percent to 1 percent in the past year. Apple also lost some ground to Android, which Strategy Analytics says is due to “limited presence at the lower end of the smartphone market.”
On the other hand, the analytics firm noted Android will have a difficult time taking further shipments from Apple in the near-term. This is because the iPhone 5s and iPhone 5c have just been announced, and the former is proving popular enough that expectations are high for Apple regaining volumes worldwide in the fourth quarter of 2013.
More to follow.
