LG played up its push into wearable tech earlier this morning, and now it looks like Sony’s turn to do the same. Sony Mobile president and CEO Kuni Suzuki took the stage at the tail end of Sony’s CES press conference to show off what he called “the tiniest gadget Sony has ever made” — the life-tracking Sony Core.
Yes, life-tracking. A considerable chunk of the wearable gizmos currently floating around on the market are centered solely on tracking user activity in a bid to make them more health-conscious. That’s nothing if not a noble goal (not to mention an awfully lucrative one) but Sony’s approach is meant to also fold into your social and entertainment into the mix as well.
If this all sounds a little vague, know that it’s by design. Suzuki himself admitted that the Core’s time on stage today was little more than teaser designed to whet wearable nerds’ appetites.
You’ll have to forgive me for being just a little skeptical, as Sony hasn’t exactly had the best track record with its recent wearable forays. Its original SmartWatch was either ahead of its time or fundamentally flawed depending on who you ask, and the the jury is still out on whether or not that device’s successor will have any real staying power in a market that will soon be flooded with wrist-mounted displays.
This is a developing story, please refresh for updates.
