Monday 31 March 2014
Twitter wants its social network to be the definitive place for advertisers and broadcasters to promote their shows, and to that end it’s just gobbled up TV analytics specialists Mesagraph and SecondSync. Mesagraph runs a web-based platform called Meaningly, which gives users the ability to pull “meaningful insights” around specific topics based on what’s being tweeted about in near real-time. The Mesagraph TV API then builds on that by offering custom streams and analytics based around live TV shows. That expertise could come in handy for Twitter, but it’ll also be eyeing up the partnerships Mesagraph already has with French...
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