Wednesday, 2 April 2014
Adblock Plus today unveiled a set of guidelines for its “Acceptable Ads” initiative in the form of an online manifesto. The company’s goal is to define how a reasonable ad should look and behave so that ad blocking can only encompass annoying ads. The manifesto has five basic tenets: Acceptable Ads are not annoying. Acceptable Ads do not disrupt or distort the page content we’re trying to read. Acceptable Ads are transparent with us about being an ad. Acceptable Ads are effective without shouting at us. Acceptable Ads are appropriate to the site that we are on. The manifesto has...
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