Friday 22 August 2014
Eric Nakassa was lying in bed when the notification came through. Ahead of everyone else, the team at Vine had chosen his six-second clip as an Editor’s Pick. The decision meant his loop was suddenly visible to almost every user of the app, triggering an explosion in views. “I couldn’t believe it,” he says wistfully. “I looked at it gaining thousands of likes every ten seconds and I was just speechless.” Eric is one of many talented musicians to have embraced Vine, the bite-sized video-sharing app owned by Twitter. The platform is still in its infancy, with no native advertising...
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