Tuesday, 26 May 2015
Consider for a moment the idea that by 2016, 2 billion global citizens will be tilting their necks down to learn, play and produce with their smartphones (according to eMarketer). They are the both the creators and consumers, the buyers and the sellers. And they have information coming at them from every which way, meaning it is time to have your brand stand out above the notification noise. In-app messaging is an obvious brand-building tool for the ability to share a direct, personalized message. However it does need to be implemented and executed with expertise. If not done well, this tool…
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