In what appears to be an act against his will, Snapchat CEO Evan Spiegel has uploaded a new video explaining how Snapchat works to help parents understand the latest teen craze.
We’re not parents ourselves, but we still have questions.
Not so much about how Snapchat works but why this video exists in its current state. The video – uploaded on June 15, 2015 in all its 240p glory – is horribly edited and doesn’t even use a tripod to stabilize the shot. Judging by what looks like be an iPhone 6 next to Spiegel, we do believe this was filmed during the year 2014 or later.
Spiegel also took about 25 times longer to explain the app’s premise than the average lifespan of an actual Snapchat.
Evan, what are you doing? You created a product that capitalizes on our short attention span! You should know that four minutes is too long to watch such a low-res production.
“When you see your children taking a zillion photographs of things that you would never take a picture of, it’s ’cause they are using photographs to talk,” Spiegel sums up millennials for parents. “Instant expression says, ‘my identity is who I am right now.’”
I’m not the first to admit that millennials are getting a bad rep, but dangit Evan, this is not helping.
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