After spinning electronic music on its online radio stations endlessly since 1999, Digitally Imported is launching its own streaming service to cash in on the burgeoning on-demand entertainment business.
Available as part of the company’s premium subscription ($7 per month or $70 a year), the service will feature the company’s full catalog of mixed shows from 2015, as well as 400,000 tracks across its 80 channels. Users will be able to search for content by track, show, artist or channel.
Premium subscribers will also be able to purchase their favorite tracks (later this year), create customized shareable playlists and unlock exclusive content.
While the company is right to hop on the streaming bandwagon while the on-demand trend is on the up-and-up, Digitally Imported certainly has its work cut out for it. Apple Music is set to launch internationally soon in an already crowded space. Is there really room for a niche competitor?
Digitally Imported boasts “100% human-curated streaming radio” that some listeners may stay loyal to, but without truly exclusive content or an avenue for rapid growth like messaging, the service will face an uphill task in staying alive over the next few years.
Digitally Imported’s on-demand service is launching first in the US and will expand worldwide as the company finalizes agreements for other regions.
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