Thursday 30 July 2015
The daily deals industry have long suffered a bad reputation – from customers leaving discounted tips to vendors treating voucher users ‘differently,’ online coupons for IRL services aren’t as appealing as they once were. In what appears to be Groupon’s method of combating this coupon shame, the company has launched Groupon To Go, its own food delivery and takeout service akin to Seamless and Eat24. Today’s Chicago-only launch follows Groupon’s recent acquisition of mobile food delivery app OrderUp, and the service has been pilot tested in the Windy City since March. In tune with its core mission, Groupon To Go’s main differentiator is its aim…
This story continues at The Next Web
