Friday 31 July 2015
The most ridiculous of all dumb theories in tech journalism is “the killer.” You set up an undisputed champion in a particular market – the classic is the iPhone – and then posit that a new entrant is “the killer” that must/will/can knock it out. It’s based on a fundamental misunderstanding of how consumerism works. For a brand to fly, doesn’t mean it has to destroy another. But that’s the scenario being sketched around Spotify and Apple Music. The latter has only been available for a month and yet pundits are already itchily discussing why it hasn’t knocked the Swedish…
This story continues at The Next Web
