Can technology design conquer the physical-digital divide? NewDealDesign’s Gadi Amit thinks it will — it has to
Saturday 1 August 2015
NewDealDesign, the creative hub behind some extremely famous products — FitBit fitness trackers, Lytro cameras, Project Ara, among others, looks from the exterior, like a typical design firm, nestled unobtrusively in the heart of San Francisco’s financial district. But tucked behind a nondescript entrance and up a flight of stairs, the world opens up into a playground of strategically arranged objects. These are not decorations, but accomplishments — each representing a product created by the company under the leadership of its co-founder, Gadi Amit. The entrance is uncluttered — showing each piece to its unique advantage. But soon visitors will hit a point…
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