Wednesday 18 November 2015
User acquisition on mobile is difficult, and companies are chasing after any new method to get more customers to click that ‘Download’ button. According to a report from Re/code, Google has introduced a way for apps to stream their content directly on mobile through search results. When a user searches for, say, a hotel booking in a city, Google will surface results from HotelTonight’s app in addition to standard search results. If a user — equipped with a phone that runs Android Lollipop or Marshmallow — clicks on the HotelTonight results and is on good enough WiFi, then Google will directly…
This story continues at The Next Web
