Wednesday, 18 November 2015
Imagine you work at a SAAS company and your funnel looks like this: We have a signup conversion rate of 10 percent. Pretty impressive, right? Our investors thought so too. How impressed? They gave us $9,000,000. However, there was a problem. A big, lurking problem that eventually neither us nor the investors could ignore. Only 30 percent of signups actually implemented Ptengine – our company – on their website. Does a 30 percent implementation rate sound OK to you? It’s not. In fact, this graphic below shows you just how ugly that is. Assuming 100 people landed on our homepage:…
This story continues at The Next Web
