Monday 16 November 2015
You’re working hard to earn your customers’ trust to boost customer loyalty of existing shoppers and prove your worth to potential customers. But there’s insidious content lurking on the Web that has the potential to seriously hurt your SEO, reputation, and overall purchases: Fake reviews. So how can you protect the authenticity of product reviews and boost customer confidence in them? Why do fake reviews exist? Throughout the history of time (er, well, the history of the internet), there have always been spammers. The digital world and annoying scammers have a torrid love affair. For one, no one likes scammers, but on the…
This story continues at The Next Web
