Monday, 16 November 2015
Well, now we know how Pandora is going to enter the streaming music subscription game — it will be buying its way in. Today, the company announced that it will acquire Rdio for $75 million in cash. “Whether streaming through radio, on-demand or in-person at live events, Pandora is building the definitive source for fans to discover and celebrate music,” said Brian McAndrews, chief executive officer at Pandora said in a press release. “Wherever and however fans want to hear music, we intend to be their go-to destination.” According to a report from Variety, Rdio has failed to gain significant…
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