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- Why creativity should not be measured
Posted by : Brij Bhushan
Saturday, 21 November 2015
In 2013, Chicago-based entrepreneur and visual artist Craighton Berman launched The Campaign for the Accurate Measurement of Creativity, a witty project involving Berman designing and selling a jar to collect pencil sharpenings in order help people ‘quantify’ their creativity. Now closed – his Kickstarter campaign is a tongue in cheek project that’s not supposed to be taken terribly seriously but it poses a thought-provoking question. Can creativity be measured and is there any point? Berman’s sharpener jars are pretty simple – they’re large Mason jam jars with a pencil sharpener fixed inside the lid. Coming in two different sizes (amusingly…
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