Friday 22 January 2016
Increasing user engagement on your mobile app should be every company’s resolution. Engaged users stick around, offer valuable feedback and help attract others through word-of-mouth marketing. But getting users (and then keeping them happy) is easier said than done. That’s why I asked nine Young Entrepreneur Council (YEC) members the following question: What is one best practice for better engaging (and retaining) my mobile app users? Here are their best answers. Use a sophisticated CRM system Whether proprietary or a software developed by another company, you need a sophisticated CRM system. We use a combination of things, but for the software we use…
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