Tuesday 19 January 2016
App developers looking for cash to spend on marketing generally have to turn to venture capitalists as banks don’t tend to want to lend to risky propositions like mobile software companies. Aprenita is a new company that offers an alternative – loans based on algorithms that predict an app’s future success. Founders Mark Loranger and Sergei Kovalenko say that they developed the idea for Aprenita as they found themselves privately lending money to app developers to fund marketing efforts. They wondered if there was a way to do this at scale, and began testing the service in August 2015. Developers who apply…
This story continues at The Next Web
