Wednesday 13 January 2016
A new report indicates Apple is looking to turn over its iAd platform to publishers rather than manually create and sell ads itself. The new-look iAd will let publishers generate their own ads, and keep 100 percent of the revenue. The move is expected to happen next week, with Apple’s iAd staff being offered buyouts. It’s not clear if the overall look and feel of the iAds — well, ads — will change. In launching iAds, a missive from Apple was that those ads would fit its own stylistic tastes. The ads are also optimized for iOS devices. Really, Apple…
This story continues at The Next Web
