Tuesday 26 January 2016
You’re familiar with these lists. During every holiday season, marketers scramble to make their predictions for the coming year. But where do these predictions come from? From a few Google searches for data and quick conclusions? From a handful of hunches yet to be proven? Some marketing Willy Wonka factory where fantastic ideas are created? Or, perhaps even out of thin air? I wanted to find a better way to advise e-commerce stores how to prepare for the following year. I set out determined to create a list with integrity. A list I could defend. So where was I supposed to start? I was…
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