Wednesday 13 January 2016
GoPro announced today that it anticipated $435 million in Q4 revenue and $1.6 billion for the calendar year. The news couldn’t have come at a worse time. Facing pressure by investors to sell more cameras and begin to identify more income streams, GoPro failed to deliver. In an email obtained by Re/code, CEO Nick Woodman placed the blame on the “launch and pricing” of GoPro’s $399 Hero 4 session camera: Today’s announcement reflects the issues we faced in 2015, largely related to our launch and pricing of HERO4 Session. While we clearly made a mistake pricing Session at $399 (more specifically I made…
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