Friday 29 January 2016
In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on how, why, when and with what we track data. The basics of every marketing decision of course needs to be around having the data available to make a judgment call. That’s why our web analytics setup is so important to us and why we spend quite a lot of time on it. In previous blog posts we’ve written about our A/B…
This story continues at The Next Web
