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- Mozilla cofounder’s new ‘Brave’ browser strips out ads that use your browsing history
Posted by : Brij Bhushan
Wednesday 20 January 2016
As the debate rages on about whether adblocking is good for users and networks but harmful for advertisers and publishers, Brave has released the first version of its adblocking browser for desktop and mobile. Brave was founded by Brendan Eich, cofounder of Mozilla, and focuses on removing what it sees as the most invasive of ads. It’s not just for the sake of your personal privacy though – it’s to speed up your browsing too. As a result, Brave strips out programmatic ads that use your browsing history for targeting and instead inserting what it sees as far more palatable ads. So, you’re…
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