Posted by : Brij Bhushan Tuesday, 12 January 2016

giphy
Adam Leibsohn is the COO of Giphy. He recently spoke at TNW Conference in New York. Our next event is our Flagship conference in Amsterdam.   Since the advent of mass media, humans have frequently used catch phrases, song lyrics, movie quotes and famous gestures to make simple points. We do so because it creates instant bonds through common knowledge, while solidifying our own identity through a declaration of interest.  Yet how do we communicate most often in 2015? Texting. It’s hard to think of a medium of human expression that is more prevalent and less well-suited to conveying the individuality that makes communicating…

This story continues at The Next Web

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