Thursday 21 January 2016
The mobile gaming world is intertwining tighter than ever. Glu Mobile, the gaming publisher behind hits like ‘Kim Kardashian: Hollywood’ and the ‘Diner Dash’ series, today announced a $7.5 million investment in Plain Vanilla Corp, the parent company of trivia game QuizUp. Last year, we learned that NBC will turn QuizUp into a television show and Glu’s investment will focus on developing the program for its pilot season. As part of the investment, Glu has the call option to acquire Plain Vanilla at a pre-agreed price, and Glu’s chairman and CEO Niccolo de Masi will join QuizUp’s Board of Directors. “If our partnership proves…
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