- Back to Home »
- Tomatoes and bananas: Insights into app monetization
Posted by : Brij Bhushan
Friday 15 January 2016
This post was brought to you by Appodeal. |
When developing an application, the elephant in the room is typically monetization. Whether or not you ideate and build with this at the forefront of the discussion, deciding how a program will make money ultimately decides its shelf life. Appodeal, recent closer on a three million dollar round, seeks to grow their programmatic ad mediation service. Pavel Golubev, Founder and CEO of Appodeal, stated they “believe that the ad industry is unfairly built in favor of advertisers.” Their mission is to bring the power back to mobile app publishers. The platform itself is simple: app publishers integrate with Appodeal’s software development…
This story continues at The Next Web