Tuesday 26 January 2016
Recently, YouTube has rolled out donation cards to its US creators that allow viewers to donate to a charity of the creator’s choosing, directly from the video. These cards allow creators to choose any “IRS-validated 501(c)3 public nonprofit organization” and the charity they pick will receive 100 percent of the money donated. Nonprofits already had this option on their own videos, but now the creators of YouTube have an easy way to help out their favorite charities as well. Using cards makes it easier to ask for these donations by calling more attention to the donation screen, without having to rely on wonky…
This story continues at The Next Web
