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- Being single is not a curse, so brands should stop treating it like charity
Posted by : Brij Bhushan
Thursday, 11 February 2016
In case you haven’t walked by local chain drugstore recently, this Sunday February 14 is Valentine’s Day – an excuse for couples to overspend and overindulge to show each other they care. Businesses are cashing in with the express purpose of being culturally relevant, tech brands being no exception. We’ve seen analytics companies release data on dating, fitness services offering partner training, and on-demand services ramping up for flower, chocolate, and even lingerie deliveries. What about the people who are single? We get things like Mailbird’s “Singles Support Messenger Service” aimed to help those flying solo not feel sad about being alone this…
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