Monday, 15 February 2016
Throughout history, we have found new ways to share information and ideas. Today, innovation around content – both its distribution and its consumption – is progressing at a rapid pace. In established markets, we don’t think twice before flipping through news articles on our phone or watching a TV show on our iPad. In contrast, emerging markets, which represent 80 percent of the world’s population, are just beginning to consume digital content in a meaningful way. The evolution of digital content in these markets is driven by a number of larger trends, and while they share some key similarities with the evolution…
This story continues at The Next Web
